Global Edition

 

England’s ‘Golf Coast‘ in marketing push

12.25am 24th September 2003 - Travel

The Northwest of England is the most significant golfing destination in the UK outside of St Andrews and it could soon be challenging its Scottish rival in the tourism stakes now that the Boroughs of Sefton, Wirral and Fylde have teamed up with the North West Development Agency (NWDA) and The Mersey Partnership for a major new tourism promotional push.
The NWDA invests £220 million per annum to encourage the economic, social, physical and environmental regeneration of key areas in the region. Its agenda will now see a new initiative to promote England’s North West region to golfers.
Southport, recognised as the hotbed for golf within the region itself, is already a popular tourist spot with its pavement cafes, tree-lined boulevards and stunning floral displays.
The Borough of Fylde has a huge range of attractive amenities in addition to many fine courses including well-maintained parks and gardens, five miles of sandy beaches and acres of picturesque countryside.
Wirral, meanwhile, is one of Northwest England’s most attractive locations, renowned for its leisure and sports facilities, including the Royal Liverpool Golf Club and numerous other courses. The world-famous Mersey ferries sail between Liverpool’s Pier Head waterfront and the Wirral towns of Birkenhead and Seacombe. Special attractions include the floating maritime museum of Falkland’s frigate HMS Plymouth and the Pacific Road Arts & Exhibition Centre featuring a unique Victorian street scene and displays of historic vehicles. Adding impetus to the new marketing drive is the announcement that Liverpool is European Capital of Culture 2008.
The “England’s Golf Coast” promotional campaign will include information on the region’s three Open Golf Championship courses – Royal Birkdale, Royal Lytham & St Annes and Royal Liverpool (Hoylake). There will also be guides to other championship standard courses within easy reach, such as Southport and Ainsdale, West Lancashire, Hillside and Hesketh, plus information on another 150 courses that lie within a 50 mile radius of England’s ‘Golf Coast‘.
All relevant information will also soon be found on the website www.englandsgolfcoast.com

       

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