The Scottish Golf Union is delighted with a major new sponsorship deal which will see TaylorMade-adidas Golf continue its support of Scotland’s amateur golf squads until the end of the 2008 season. The agreement involves supplying equipment, clothing and footwear for the national teams at men’s, youths, juniors and seniors’ level.
TaylorMade-adidas golf has led the golf industry’s technological evolution since being founded in 1979. With TaylorMade’s equipment, adidas apparel and footwear, Maxfli golf balls, and Rossa putters, TaylorMade-adidas golf is dedicated to being the best performance golf brand in the world.
Ian Watts, sports marketing director – Europe, for TaylorMade-adidas Golf, said, “We are delighted to extend our relationship with the Scottish Golf Union for a further three years on the back of what has been a hugely successful partnership.
“Amateur golf in Scotland has been particularly successful in recent years, with some outstanding individual performances as well as at team level, notably last year’s Home Internationals victory. We recognise the work the Scottish Golf Union has done in developing talent and growing the game and are proud to play a part in their continued success.”
Ross Duncan, marketing & sponsorship manager for the SGU, added, “Our partnership with TaylorMade-adidas Golf reflects the profile of the Scottish Golf Union and the success of amateur golf in Scotland in recent years.
“Performances on the course have played a big part in attracting a brand with TaylorMade-adidas Golf’s stature, whilst our marketing and business strategy is very much in line with TaylorMade-adidas Golf’s own positioning.”