Global Edition

Rocket Mortgage extends sponsorship of Detroit-based PGA Tour event

5.23pm 27th September 2021 - Sponsorship

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The PGA TOUR and Rocket Mortgage, the USA’s largest mortgage lender, has announced an extension of the title sponsorship for the Rocket Mortgage Classic through 2027.

Detroit’s PGA TOUR event will continue to benefit local residents through its commitment to bridging the digital divide in the community.

Jay Farner, CEO of Rocket Mortgage and Rocket Companies, said: “From the very beginning, Dan Gilbert’s vision was to bring a world-class golf event to Detroit, shining a light on the city and raising money for partners doing amazing work in our community. Since then, Rocket Mortgage, the tournament team and the PGA TOUR have all worked tirelessly to establish an event that has a lasting impact on golf fans as well as neighborhoods throughout Detroit.  

“We have built tremendous momentum and won multiple awards for our event from the PGA TOUR. But, more importantly, we have been able to take on very important initiatives, like helping to bridge the digital divide in Detroit. We are looking forward to seeing the impacts of this tremendous event for many more years to come.”

The Rocket Mortgage Classic, which saw Cameron Davis win his first PGA TOUR event in 2021, will continue to focus on its Changing the Course initiative. This programme aims to end the digital divide in Detroit by making data-driven investments into the city and philanthropic partners that assist in providing technology, internet access and digital literacy training to residents. The goal is to ensure residents have access to these tools within a 15-minute walk of their home.

Charitable proceeds raised from the 2020 Rocket Mortgage Classic totaled over $2.7 million, surpassing the $1.2 million that was raised from the 2019 Rocket Mortgage Classic. More than $3.5 million of these proceeds were invested directly into Detroit and Southeast Michigan-based organizations. Funds are disbursed by the Rocket Giving Fund, the host organisation that manages the Rocket Mortgage Classic. 

“The Rocket Mortgage Classic is an unparalleled opportunity to highlight all the great work taking place in Detroit, one of the great sports towns in America, and we’re excited to continue our partnership with Rocket Mortgage and the Rocket Mortgage Classic through 2027,” said PGA TOUR Commissioner Jay Monahan. “Thanks to today’s extension, the Rocket Giving Fund will continue to provide significant technological benefits for the citizens of Detroit through the Connect 313 Fund. We are proud that the Rocket Mortgage Classic has been a leader from day one in ensuring – through its work with local businesses and community leaders – that the tournament represents the diversity of the community.”

Jason Langwell, Executive Director of the Rocket Mortgage Classic, added: “The Rocket Mortgage Classic continues to get better by the year, and we expect this incredible momentum to maintain as we build the preeminent event on the PGA TOUR. Our roster of the world’s best players continues to grow, the Detroit Golf Club’s classic layout is becoming a player favorite and our tournament has become the must-attend event of the summer.”

Rocket Mortgage has been a PGA TOUR partner since 2014. The Rocket Mortgage Classic debuted in Detroit in 2019, following the Quicken Loans National in the Metro Washington DC area where the company was title sponsor from 2014-18.

Rocket Mortgage will also continue its multifaceted partnership with the PGA TOUR and PGA TOUR Champions as its Official Mortgage Sponsor. Additionally, Rocket Mortgage golf brand ambassadors include Bryson DeChambeau, Rickie Fowler and Lexi Thompson.

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