Global Edition

Max Kieffer signs apparel deal with TravisMathew

9.02am 28th January 2021 - Sponsorship

European Tour player Max Kieffer has joined TravisMathew’s team of tour ambassadors after signing a deal to wear the brand’s apparel in 2021.

The 30-year-old German, who is playing in this week’s Omega Dubai Desert Classic at the Emirates Golf Club, joins last season’s Scottish Championship winner Adrian Otaegui in representing TravisMathew throughout the current season.

Commenting on the new signing, Stewart Clare, TravisMathew’s Regional Sales Manager EMEA, said: “As our brand continues its rapid rise in popularity in the USA, we are also hugely excited about expanding the European business. Having Max as part of our team will undoubtedly support us as we further develop distribution through a select number of retail partners.”

As the official apparel brand of the European Tour, TravisMathew takes its inspiration from Southern California culture and style, blending perfect performance and functionality, on and off the golf course, with innovative design.

For the Omega Dubai Desert Classic, Kieffer will be wearing the a Zinna polo shirt, a design TravisMathew calls ‘the perfect polo’, due to its lightweight, ultra-soft fabric that offers enhanced stretch and wrinkle-resistance, while benefitting from quick-drying and moisture-dispersing qualities.

On joining the TravisMathew tour staff, Kieffer said: It’s great to be part of the TravisMathew family. I’m a huge fan of the apparel, both in terms of comfort and performance, and I look forward to working with the European team throughout the season.”

In addition to Otaegui, Keiffer joins a host of leading pros representing the brand on the PGA Tour, including Jon Rahm, Keegan Bradley, Will Gordon, Joel Dahmen, Joseph Bramlett, Tyler McCumber and Seamus Power.

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