Lynx Golf, the fast growing UK golf brand, is delighted to announce that three-time European Tour winner and Sky Sports broadcaster Nick Dougherty has joined its stable of brand ambassadors.
Nick, aged 33, is a well-established golfer having won more than 6m euros in prize money. As a former Sir Henry Cotton Rookie of the Year, world top 50 player and multiple winner on tour, Nick still competes in numerous events on the European tour.
He is also an ambassador for the Sky Academy – a set of initiatives using the power of TV, creativity and sport to help 1 million young people in the UK and Ireland build practical skills and experience to unlock their potential.
Said Lynx CEO, Steve Elford: “Nick’s broadcasting career and the media profile he is creating is very interesting to Lynx and what we’re trying to achieve as a modern, British golf brand. It’s a synergistic fit, not just because of his success in golf and broadcasting, but because of his fresh and invigorating approach to golf – which is what the sport needs more than ever.
“Nick will be in the unique position of both playing in the British Masters as well as being an integral part of the coverage for Sky that week, helping the TV coverage of golf as we know it to evolve and bring fresh appeal to the viewers at home.
“This type of engagement with golfers is as important to us as a brand as his golfing achievements – which, by the way, are very impressive too.”
Nick was of British golf’s brightest prospects in his youth, winning the 1999 World Boys Championship and three Faldo Junior Series events.
In 2001 he was a member of the victorious Great Britain and Ireland Walker Cup team and after turning professional went on to lift the BMW International Open (2009), Alfred Dunhill Links Championship (2007) and Caltex Masters presented by Carlsberg Singapore (2005).
A three-time winner of the Seve Trophy with GB&I, his best finish in a major came in 2007, when he tied 7th at the US Open.
Nick, who will be playing the Lynx Parallax driver and Lynx Blade irons, said: “I love that Lynx is a family owned business and that the people behind it are so passionate and driven to make it succeed.
“This very much falls in line with how I have always pursued my career. Passion, creativity, ambition and hard work are traits that we both adhere to and why it is such a pleasure to me to become part of such a great company.
“It is my wish to be able to help Lynx grow in terms of its profile and exposure, to help with innovation and development of new product, and to be able to demonstrate just why this family owned brand really is something very special.
“Finding the perfect blend between classic proven design and innovation with evolution is a difficult one to accomplish but I have no doubt in saying that Lynx have achieved exactly that.
“The Lynx Blades are some of the most stunning clubs I have ever seen as far as aesthetics and I can say that my distance control with my iron play has never been as good as it has since I put them in my bag.
“The Lynx Parallax driver has been a revelation to my game. The part of my game that I was struggling with was my driving and along with some hard work, moving to the Lynx Parallax has helped me hit it longer, but most importantly, a lot straighter, where my misses are no longer punishing.
“That is the key to how well you drive it and a character trait that all of the world’s best drivers have always had – their misses are minimal. Longer and straighter, what’s not to love!?”
Nick joins European Seniors Tour player Paul Eales, LET legend Laura Davies, LET player Lydia Hall – and his well-known broadcaster wife, Di Dougherty, as Lynx ambassadors.
Lynx is dedicated to supporting ‘green grass’ Pro shop business, with more than 600 house accounts in the UK, and is dedicated to offering exceptional equipment for use by golfers at all skill levels. It has a comprehensive Ladies range, underpinning its commitment to women’s golf and brings its new Junior range this coming season, 2016.
Lynx Golf www.lynxgolf.co.uk
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