Indwe Risk Services have signed a three-year extension to their sponsorship agreement of the SA Golf Association’s senior amateur golf.
The short term insurance broker have been a partner to the senior amateur golf circuit for nearly a decade as the title sponsor of their two flagship events, the Indwe Risk Services South African Senior Inter-Provincial and Indwe Risk Services Senior Amateur Open Championship.
Indwe’s executive director of marketing, Joe Szemerei, explains that the partnership dates back to 2005. “The initial agreement was with Prestasi Brokers in 2005, and we continued our association with senior amateur golf after the company merged with Thebe Risk Services and re-launched as Indwe Risk Services.
“We have enjoyed a successful partnership with the seniors for nearly a decade and we are extremely proud to continue sponsoring their two national championships,” says Szemerei. “The benefit of the continued sponsorship is the association value for the company. There is a considerable upside for us as established sponsors, in that we can continue to build a brand that has already been established over the last six years. As the partnership expands and grows, the seniors become more associated with our brand with each event that we host and sponsor.”
According to Senior Golf chairman Tim Hewan, the competitive platform that Indwe created for the senior amateur golfers in South Africa has been an incredible investment in the over-50 sector. “Golf is a sport that does not have an age limit and we have experienced wonderful growth in the last couple of years.
“The interest in senior amateur golf was especially validated by the record amount of players who entered the Indwe Senior Amateur Open Championship in October. Indwe Risk Services have been terrific sponsors, matching our year-on-year growth with their continued investment in senior amateur golf” Hewan said.
South African Golf Association president, Andre Pieterse also welcomes the extended sponsorship.
“The new three-year agreement guarantees the continuation of the positive impact that Indwe Risk Services has had in senior amateur golf.
“We are extremely pleased for the seniors. Not only does Indwe’s commitment guarantee the continuation of the two national championships, it also underlines the value of this long standing partnership. We commend Indwe for their decision to continue sharing in the success of our senior amateur golf circuit.” Pieterse said.
The 2014 edition of the Indwe Senior Inter-Provincial will be held in April, and the Indwe Senior Amateur Open Championship will be played in October.
South African Golf Association www.saga.co.za