The R&A has announced that the American International Group, a multi-national insurance company, has replaced Ricoh as the title sponsor of the Women’s British Open.
Under the five-year commitment, which starts in 2019 at Woburn, the championship will be known as the AIG Women’s British Open.
Established in 1976, the Women’s British Open is a Major championship, and is owned by The R&A and sanctioned by both the LPGA Tour and the Ladies European Tour. In 2018, the Women’s British Open hosted one of the year’s strongest international fields with competitors from 28 countries, and England’s Georgia Hall won the trophy at Royal Lytham & St Annes (pictured above – Getty Images)
For AIG, the Women’s British Open is its first title sponsorship in professional golf.
“We are pleased to become the title sponsor of the Women’s British Open,” said Brian Duperreault, President and Chief Executive Officer of AIG. “This Championship is an iconic tournament combining tradition, world-class golf and a diverse global audience that reflects all of AIG’s stakeholders.”
“This is an exciting time for women’s golf and we are delighted to welcome AIG as the title sponsor for the Women’s British Open,” added Martin Slumbers, chief executive of The R&A. “AIG’s support will help us continue to grow and develop the Championship even further and ensure it continues to be a truly world-class sporting event. The Championship is also a fantastic showcase for women’s golf and supports our goal of encouraging more women and young girls to take up the sport.”
The 2019 Championship will be played over the Marquess Course at Woburn Golf Club from August 1-4. It will be the season’s final Major and is staged in conjunction with IMG.
“Having a leading global brand as prestigious as AIG partner with the Women’s British Open speaks volumes for what we have achieved in recent years, the appeal of golf and the ever-increasing stature of the women’s game,” said Ross Hallett, IMG’s Executive Tournament Director. “Together with The R&A and our partners at the LET and LPGA, we look forward to partnering with AIG to continue to raise the bar in women’s golf and the stature of this event.”
To watch the video reveal announcing AIG as the title sponsor of the Women’s British Open, click here
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.