Titleist has announced that it is to sponsor of Sky Sports Golf’s coverage of the PGA Tour and World Golf Championships in 2019. The sponsorship, which started at this week’s Sentry Tournament of Champions in Hawaii, runs for the full season and will include coverage of The Players, the WGCs and the FedEx Playoffs.
Titleist will run a combination of 15-second and five-second idents throughout the coverage, as well as digital display and video pre-roll across Sky Sports’ website, www.skysports.com/golf.
In addition, Titleist will sponsor the Sky Sports Golf Podcast that has been joined previously by high-profile guests and Tour Professionals, and will also be showcased in several features on the Sky Sports Golf website.
“Sponsoring coverage of the PGA Tour and the WGCs on Sky Sports Golf was a natural fit for the Titleist brand and our passion for producing the best products in the game,” said Titleist Brand Director, Michael Creighton. “Sky Sports continues to demonstrate its commitment to energising and growing the appeal of the game and, with the PGA Tour continually going from strength to strength, there’s never been a better time for us to embark on this next chapter and showcase our industry-leading product range.”
Commenting on the new partnership, Rachel Bristow, Director of Partnerships at Sky Media, said: “We are delighted that Titleist has signed up to sponsor coverage of the PGA Tour on Sky Sports Golf across broadcast and digital platforms. It’s a natural fit between the two brands who both have a passionate and engaged fan following.”