SRIXON has signed a deal to be the Official Ball Partner of the European Disabled Golf Association (EDGA) for the next three years.
EDGA is a not-for-profit, volunteer-based association of the National Golf Federations from 34 countries worldwide. The association is focused on boosting awareness of the inclusive nature of golf, developing capacity within the golf industry, and providing opportunities for golfers with a disability throughout the player pathway.
Commenting on the announcement, Srixon Sports Europe’s Head of Marketing, Benjamin Routhier, said: “We are thrilled to partner with EDGA and further strengthen our commitment to driving golf inclusivity right across Europe. We were already supporting a number of disabled players from different countries, so naturally we wanted to develop our involvement and support the association as a whole for the next three years.
“EDGA does an incredible job, as evidenced by the launch earlier this year of the G4D Tour in association with the DP World Tour. As a brand, we will not only commit to a financial package, but we will schedule Srixon ball educational days for the EDGA pass holders throughout the 2022 season and beyond. We look forward to organising our first ball days and helping disabled golfers to reach another level in their performance.”
In addition to the G4D Tour and part of its focus on growing the game, EDGA designs and implements education programmes for delivery in rehabilitation centres, hospitals and golf clubs. All these initiatives are available to the members of EDGA, as are protocols for tournament administration, definitions of impairment and other programmes which are designed to grow the number of golfers with disability around the world.
Scott Bennett, Head of Communication & Marketing at EDGA, said: “We are thrilled to welcome Srixon Sports Europe to the EDGA family. Srixon has been at the very cutting edge of golf ball technology and production for years, and to have them as our official ball is fantastic. EDGA players will be able to take advantage of the advice and education available from ball fitters in just the same way that some of the world’s leading professionals do so that they can maximise their performance.”