Puma Golf has signed Ernie Els to a multi-year agreement as a global brand ambassador. As part of the partnership, Els will wear the brand’s footwear during professional events.
Els joins a stable of Puma tour players that includes Rickie Fowler, Bryson DeChambeau, Gary Woodland and Lexi Thompson.
Els will wear the brand’s Ignite PWRADAPT and NXT family of shoes on Tour. The PWRADAPT shoe features a cutting-edge traction system with three-dimensional traction pods and responsive cushioning with Ignite foam, for a blend of style, comfort and performance. A Comfort Construction mesh bootie replaces a traditional tongue for improved fit, comfort and support, while the PWRFRAME, an ultra-thin TPU frame, is strategically placed in high stress areas on the shoe’s upper for lightweight support and enhanced stability that golfers need to play well on all surfaces and slopes.
“I’m excited about this new relationship with Puma,” said Els. “I’ve been wearing their golf shoes since the start of the year, and honestly I feel like it’s really been a factor in me catching some form of late. I just feel more grounded with these shoes, like it’s giving me a firmer foundation in my swing. What I also like is the shoe combines stability with lightness and comfort. That’s a tough trick to pull off, but the guys at Puma have nailed it. I’m very happy to be part of the team.”
Dan Ladd, Cobra Puma Golf’s Senior VP of Sales & Marketing, said: “We are honoured to have Ernie wearing our footwear and representing our brand on Tour. He is an icon in the international golf world, with an exemplary career both on and off the course, and a huge global presence. We’re excited to welcome him to the Puma family.”
As part of this new partnership, Els will work with the Puma team to help influence and design colours and styles of future Puma golf shoes.
“I understand what golfers needs in terms of how a shoe can actively help you play to the best of your ability,” said Els. “It’s rewarding to be able to share that with a company like Puma, and to know that they’re going to create another golf shoe that has the looks and innovation to match the performance that a golfer craves.”