Pirelli, in partnership with Kwik Fit, a leading tyre retailer and automotive service provider in the UK, has become an Official Partner of the Husqvarna British Masters hosted by Sir Nick Faldo, a key tournament on the DP World Tour.
This partnership brings together two industry leaders on 27-30 August at the home of the Brabazon Course, The Belfry Hotel & Resort.
Pirelli’s reputation for cutting-edge tyre technology and motorsport heritage, combined with Kwik Fit’s market-leading offering and customer-first approach, creates a powerful partnership rooted in trust, safety and performance. Together, they aim to enhance the spectator experience whilst reinforcing their commitment to supporting major sporting events and communities.
Jason Sugden, UK Commercial Director, Pirelli, said: “We are delighted to partner with Kwik Fit and support the Husqvarna British Masters hosted by Sir Nick Faldo. This collaboration reflects our shared passion for performance and excellence and provides an ideal platform to showcase Pirelli’s innovation and heritage to a highly engaged audience. We look forward to bringing this partnership to life throughout the tournament.”
Andy Lane, Marketing Director at Kwik Fit, said: “We’re hugely looking forward to partnering with Pirelli and supporting this renowned DP World Tour event. The tournament attracts a really strong field and a knowledgeable and discerning audience. We’re delighted that Kwik Fit can support their experience at this legendary venue and hope that our activity with Pirelli in the fan zone will add to spectators’ enjoyment of what is sure to be a very memorable event.”
Golf adds to Pirelli’s long-standing passion for sport, which has always been a defining element of the company’s history, spanning disciplines from football to sailing, from skiing to tennis. In motorsport, where Pirelli has competed since 1907, the company is today present in over 350 competitions, starting from the top level with Formula 1.