Golf trolley brand Motocaddy has agreed a deal to become the headline sponsor of The Rick Shiels Golf Show, which is currently the most listened to golf podcast in 16 countries, with 315,000 golfers tuning in every month.
Focusing on promoting the health and performance benefits of using an electric trolley throughout the 10-week period, Motocaddy will also sponsor the popular ‘Dear Rick’ section of the show, providing an opportunity for listeners to win prizes from its product range.
“It’s great to be associated with such a popular podcast, hosted by the world’s most-watched and well-known golf content creator,” said Motocaddy Marketing Director, Oliver Churcher. “The way Rick and Guy bounce off each other will provide not only a great listen, but an informative one at the same time and offers the perfect platform to get our brand story across to the widest possible audience.
“The podcast has a massive global following, ranging from those starting out in the game to avid golfers and this fits our brand ethos perfectly. It’s an ideal opportunity to promote Motocaddy products and the benefits they bring to golfers around the world,” he added.
Since launching in November 2019, The Rick Shiels Golf Show has quickly amassed a loyal, international following and is available every Tuesday across Apple, Amazon and Spotify channels. Approaching 2.4m lifetime downloads, with an average episode listenership of over 42,000 and over one million views a month on YouTube, The Rick Shiels Golf Show has set the standard for golfing podcasts and partnering with the right brand was important to the hosts.
“We’ve had a lot of sponsorship offers over the last few months, but Guy and I wanted to wait until the right one came along which matched what we’re trying to achieve with the podcast,” said Sheils. “Motocaddy is a brand that most golfers will recognise and we’re delighted to have them on board over what is a busy golfing period.”
The first episode featuring Motocaddy as the headline sponsor will be available from today (April 6).
The Rick Shiels Golf Show Podcast can be downloaded from Apple, Amazon and Spotify, plus clips can be viewed on YouTube.