LIV Golf has announced a partnership with Simplebet to serve as the league’s official sports betting innovation partner.
The collaboration will see Simplebet distribute the league’s real-time competition data to sports betting operators and media platforms globally, providing single-screen in-play wager technology complimented with low latency video streaming in the US and other international markets.
“We are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf,” said Simplebet CEO Chris Bevilacqua. “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”
“Developing new ways that golf can progress into the future has been a league tenet since day one,” said Greg Norman, LIV Golf Commissioner and CEO. “LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet which aligns with our competition model that every shot from every player is meaningful, from start to finish.”
Leveraging Simplebet’s platform, sports betting operators will soon be able to offer in-play wager opportunities during LIV Golf events. Fans will be able to engage with the tournament competition from start to finish, wagering on moments such as if Brooks Koepka’s next tee shot will land in the fairway, if Cameron Smith will sink his next putt, or if Dustin Johnson will hit the green in regulation on a specific hole.
Following Cam Smith’s win at LIV Golf London at Centurion Club last week, LIV Golf’s next event will be be at Greenbrier in West Virginia, USA from August 4-6.
