Global Edition

Golf Pride Is Overwhelming Grip of Choice at 2014 TOUR Championship

7.49am 15th September 2014 - Sponsorship & Events

Golf Pride No 1 on TourPower management company Eaton has announced that its Golf Pride Grips Division is the leading grip brand of choice by players at the 2014 Tour Championship at the famed East Lake Golf Club in Atlanta, GA. In fact, 26 out of 30 (87%) players competing in the FedEx Cup Finals trust their games to Golf Pride grips.

Of those playing Golf Pride, 20 players are relying on the brand’s popular Tour Velvet® family of grips in their quests for the FedEx Cup’s $10 million payout. In addition, four players in the field trust their games to the popular New Decade® MultiCompound family of grips. New Decade MultiCompound offers true hybrid grip performance with high performance rubber in the lower hand designed to provide feel and responsiveness, while brushed cotton technology (BCT®) cord offers moisture management and improved traction to the upper hand.

“With all of the players who control their own destiny in Atlanta putting their game in Golf Pride’s hands, we are excited to see how the FedEx Cup playoffs will conclude,” said Brandon Sowell, global sales and marketing director for Golf Pride.  “One thing is for certain, with all that is on the line this weekend, these players will not be risking their success with worn grips.  Amateurs should take note, because golfers of all skill levels can benefit from having the better performance and feel that fresh grips provide.”

Golf Pride

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