Two-time DP World Tour winner Ewen Ferguson has signed a multi-year sponsorship deal with Scotch whisky cask investment company Whisky 1901.
The partnership will see the 27-year-old Scottish golfer, who is currently ranked 131st in the world, display Whisky 1901’s logo on his on-course apparel and endorse the company through various marketing initiatives, including social media, advertising, and publicity campaigns, as well as attending exclusive events and networking functions. An annual corporate golf day hosted by Whisky 1901 will offer investors the opportunity to meet Ferguson in person, with the added possibility of watching him play at sporting events throughout the year.
The sponsorship is expected to help raise Ferguson’s profile within the sports industry, enhancing his visibility amongst professionals, fans, sponsors, and potential partners, as he competes on the DP World Tour in 2024, including the Scottish Open at The Renaissance Club in July. Via ongoing financial support, the collaboration also opens up opportunities for Ferguson’s professional development, including mentorship, guidance, and career advancement.
Speaking about the collaboration, Glagow-born Ferguson, said: “To represent a global company with such strong links to Scotland is something I am very proud of. The whole team at Whisky 1901 have been so welcoming and their company values of honesty and transparency perfectly align with what I stand for. I look forward to representing them on my travels as I compete globally on the DP World Tour.”
Aaron Damiano Sparkes, founder and CEO of Whisky 1901, said: “Ewen Ferguson was a natural choice for several compelling reasons. Firstly, his Scottish heritage aligns perfectly with the ethos of our business, which is steeped in the rich tradition of Scottish whisky craftsmanship.
“His family’s passion for whisky further solidifies this connection, making the partnership a genuine reflection of shared values. Beyond heritage, his exceptional skills on the golf course are undeniable, promising thrilling performances and valuable exposure for our brand. Equally important is his magnetic personality, which resonates with audiences and enhances our brand image.
“Looking ahead, his potential for greatness in the sport hints at long-term benefits for both parties, making this sponsorship a strategic investment in both talent and synergy. Together, these factors make sponsoring Ewen through Whisky 1901 an exciting and mutually beneficial endeavour.”
Ferguson turned professional in 2016, making his European Tour debut in the Alfred Dunhill Links Championship. He claimed his maiden Tour title at the 2022 Qatar Masters and later that season went on to become the first Scotsman to win more than once in a single season since 2012, when he was victorious at the ISPS HANDA World Invitational in Northern Ireland.