ECCO GOLF has announced the signing of Ladies European Tour star Smilla Sønderby on a multi-year ambassador agreement.
One of Denmark’s brightest golfing prospects, Sønderby joins ECCO GOLF’s growing ambassador roster following an impressive start to her professional career, which has already yielded two professional victories.
The 25-year-old claimed her most recent title at the MCB Ladies Classic – Mauritius in May this year, wearing ECCO GOLF LT1 shoes. Her breakthrough victory came at the 2023 KPMG Women’s Irish Open, where she won in a playoff.
A longstanding wearer of ECCO GOLF shoes, Sønderby’s official partnership with the brand reflects a natural alignment built on shared Danish heritage and a mutual commitment to performance, innovation and quality.
“I’m incredibly proud to become an official ECCO GOLF ambassador,” said Sønderby. “I’ve been wearing ECCO GOLF shoes throughout my professional career because they give me the comfort, stability and confidence I need to perform at my best. As a Danish player, partnering with such an iconic Danish brand makes this even more special and I’m excited to represent ECCO GOLF on tour over the next few years.”
Sønderby will continue to compete in the ECCO GOLF LT1, a shoe designed to deliver ultra-lightweight comfort and advanced on-course performance through ECCO’s innovative LYTR technology and FLUIDFORM construction.
Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “We’re delighted to welcome Smilla to the ECCO GOLF ambassador family. She is an exceptional talent with an exciting future ahead of her, and her journey with ECCO GOLF has already been a natural one, having chosen to wear our shoes during her LET career.
“Smilla represents everything we value at ECCO GOLF – authenticity, dedication and a pursuit of excellence. Her recent success in Mauritius wearing the LT1 perfectly demonstrates the performance benefits our footwear delivers at the highest level of the game, and we look forward to supporting her as her career continues to flourish.”