Axi, an online Forex and CFD trading company, has become an Official Marketing Partner and the Official Online Trading Partner of the DP World Tour in a multi-year agreement that runs until 2029.
Founded in Sydney, Australia in 2007, Axi has grown into a top 10 global Forex and CFD provider, serving tens of thousands of active clients in more than 100 countries. This is the first time the DP World Tour has introduced an Online Trading Partner category to its partner programme, and Axi becomes the first company in this sector to partner directly with a professional golf tour.
As a top-tier Official Marketing Partner, Axi will benefit from significant brand exposure at DP World Tour tournaments and will also become an Official Partner to four tournaments on the DP World Tour schedule each season. Axi will also benefit from bespoke content campaigns on the Tour’s digital channels, and visibility on a broadcast feed that reaches approximately 600 million homes each week.
The partnership’s marketing campaigns will focus on the ‘Axi Edge’, with the DP World Tour and its players, like Axi, relying on continuous innovation and attention to detail to gain an edge on the competition. A key example of this will be in the DP World Tour’s Fantasy Game, which will now be called ‘Fantasy DP World Tour Powered by Axi’. Each golfer will have a new ‘Axi Edge Score’ to help fans make the right calls, which is calculated using metrics such as recent scoring form, consistency, and approach to risk.
Speaking about the new partnership Rajesh Yohannan, CEO of Axi, said: “Golf and trading share the same DNA: success comes down to preparation, discipline, and the fine margins that separate good from great. That’s what Axi’s Edge is all about. Partnering with the DP World Tour allows us to tell that story on one of the biggest stages in sport. We’re proud to be the first online trading company to partner with a professional golf Tour, and we can’t wait to bring fans and our clients closer to the game through innovations like Fantasy DP World Tour Powered by Axi.”
Guy Kinnings, CEO of the DP World Tour, added: “Axi are a global platform with big ambition, and we’re delighted that they have chosen the DP World Tour for their first partnership in golf. Our audience is affluent, financially savvy and come from all four corners of the globe – giving Axi the perfect marketing platform to build from. Together, we will create compelling multi-channel brand campaigns and networking opportunities that elevate their presence in priority markets as we travel around the world each season.”
