Global Edition

Crowds return as star names announced for Farmfoods European Senior Masters

12.16pm 18th August 2021 - Sponsorship & Events

The Farmfoods European Senior Masters 2021 has announced the first part of its star-studded lineup with crowds set to return.

Running from 30th September to 3rd October 2021, the esteemed golfing event will once again take centre stage at the Forest of Arden, Meriden, with none of other than Peter Baker, three-time European tour winner, as host. 

“I’m delighted to welcome back players and spectators to the European Senior Masters,” said Baker, who has hosted the contest every year to date.

“During the days of the pandemic, golf was one of the main sporting highlights for fans to enjoy from the comfort of their own sofas, but nothing beats being there in person.

“It’s therefore with great pleasure to say that not only do we have some of the best seniors in the game in action, but also, that fans will be able to experience it all first-hand, live and in person.”

Located at the stunning Forest of Arden Marriott Hotel & Country Club, the four-day ESM event will certainly be a spectacle for golfing enthusiasts.

Ian Woosnam OBE, Paul Lawrie OBE and Jarmo Sandelin are just some of the players who will be aiming for the prize this year, with a €150,000 total prize fund and an impressive €50,000 for the winner.

Last time out, Thomas Levet took the 2019 title (pictured), one shot clear of Markus Brier in second, with Lawrie, Sandelin, and Woosnam sharing third place.

Spectators will finally be allowed to come and watch the action unfold, with tickets costing just £20 for all four days, or £10 per day. 

With just over a month to go, event organisers Champions UK plc spoke of the preparation in delivering the high-profile event:

“We’re all busy preparing the final touches for the tournament,” said John Hayes, CEO of leading brand agency Champions UK plc. “It’s exciting to see so many of our sponsors return to the iconic Forest of Arden course. It’s certainly shaping up to be an event to remember.”

Sponsors of the event include Lord’s Taverners, a leading disability sports charity and Farmfoods. For sponsorship opportunities, please contact

To attend this year’s tournament, please head to the tickets page: 

Marriott Forest of Arden
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