Global Edition

BMW takes on the PGA Championship

12.05am 21st January 2005 - Sponsorship & Events

The corporate automotive brand BMW and The European Tour have announced their new partnership in the BMW Championship – the PGA Championship – to be staged on the West Course at Wentworth Club, Surrey, England, from 26-29 May 2005.
This highly significant development for European golf means that BMW will be the partner of an unprecedented four tournaments on The European Tour International Schedule, namely the BMW Championship, the BMW Asian Open (April 28-May 1), the BMW Russian Open (August 11-14) and the BMW International Open (August 25-28) in addition to becoming Official Car to The European Tour.
The new agreement between BMW and The European Tour to develop what is regarded as the flagship tournament on The European Tour International Schedule runs for four years between 2005 and 2008. With a record EUR4,000,000 prize fund and a first prize of EUR666,660 in 2005, the BMW Championship is the most highly prized event in Europe after the Open Golf Championship. All four days of the BMW Championship will receive global television coverage that will include the BBC and The Golf Channel.
“Wentworth is symbolic of great tradition and countless important competitions. Availing of its experience as a promoter of international golf sports events such as the BMW International Open and BMW Asian Open, BMW will ensure the successful future of the tournament,” states the championship president and managing director BMW Great Britain Jim O`Donnell.
George O`Grady, executive director of The European Tour, said, “Everyone familiar with BMW`s superb expertise and special organisational skills will understand why this is a landmark day for The European Tour. BMW has been an important partner with the Tour since the BMW International Open was launched in 1989 and we are now delighted that their fourth event on The European Tour International Schedule is our flagship tournament. We thank all at BMW for their commitment to golf, and specifically to The European Tour, and we also greatly value BMW`s commitment as the new Official Car to The European Tour.”
Torsten Mà¼ller-à–tvös, director BMW central marketing and brand management, said, “By its exclusiveness, its aesthetics and fascination, golf, as a sport, and especially the new BMW Championship, fits perfectly in line with the brand BMW. With such a prestigious tournament as the PGA Championship, we are significantly increasing our commitment within the international world of golf. We look forward to enhancing our already strong partnership with The European Tour by progressing the BMW Championship with which we have acquired the history and tradition of the PGA Championship.”
BMW golf

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here