Global Edition

Adidas Golf ends sponsorship deals with Johnson and Garcia

9.33am 22nd February 2023 - Sponsorship & Events

Adidas Golf has ended its sponsorship of LIV golfers Dustin Johnson and Sergio Garcia ahead of LIV Golf’s second season, whose first event of 2023 begins in Mexico next week.  

Johnson and Adidas have mutually decided to end the apparel and footwear sponsorship arrangement, which, according to a statement from Adidas Golf president Jeff Lienhart. “For more than 15 years, Dustin has been a great ambassador for the Adidas brand,” Lienhart said in a statement to Golf Digest. “We’ve had a front row seat to see him win multiple major championships, ascend to the No.1 ranking and cement himself as one of the best golfers in history – all while wearing the 3-Stripes. We wish Dustin nothing but success moving forward.”

RBC, one of Johnson’s other sponsors and a partner of the PGA Tour, dropped the 2020 Masters’ champion following his departure to the Saudi-backed circuit last year.

Adidas decided not to renew Garcia’s contract, although Chile’s Joaquin Nieman, who is also signed up to the LIV Golf League, currently remains on Adidas Golf’s staff.

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