Global Edition

Shiels signs shoe deal with ECCO

8.47am 10th May 2022 - Sponsorship & Events

PGA Professional and digital golf content creator Rick Shiels has signed a multi-year sponsorship deal with Danish footwear brand ECCO GOLF.

Shiels, who has amassed more than 2.1m subscribers to his YouTube channel since launching in 2012, and also boasts more than 1.8m followers across his social media channels, has been wearing ECCO GOLF shoes in his content in recent weeks and has now put pen-to-paper on the official partnership.

“I’m thrilled to be joining forces with ECCO GOLF, having admired the brand for some time,” commented Shiels. “I pride myself on providing engaging, entertaining, and authentic content, and I’m delighted to be partnering with a brand which puts such a strong emphasis on delivering the very best shoes on the market.

“ECCO GOLF shoes offer the ultimate combination of comfort, style, and performance, which is something that became instantly apparent when I began to seriously put the designs through their paces on and off the course.

“It was a no-brainer for me to try out the brand’s shoes and I’ve now got full confidence that this partnership will go from strength-to-strength, having seen the exceptional quality first-hand. It’s great to be a part of the ECCO GOLF team, and I’m excited about what’s to come.”

Speaking about the brand’s partnership with Shiels, ECCO GOLF Global Marketing Manager, Timo Vollrath, said: “This is a hugely exciting venture for us, and as real admirers of Rick’s content, we can’t wait to see him showcasing ECCO GOLF to his audience-base across the world.

“We have always been proud of the way in which ECCO GOLF shoes have altered the course of golf shoe design since we introduced the started the Hybrid Revolution with Golf Street in 2010, and showed the world that a golf shoe can be much more than ‘just’ a golf shoe,” he continued.

“Similarly, Rick’s influence across his channels has been truly immense and he has helped to open the door to the sport for millions of people across the world; truly showcasing that golf is more than a game. His content is quite rightly regarded as the best in the industry by many people, and we are greatly looking forward to working closely with Rick and his team on some exciting new projects. Watch this space!”

For more information, please visit or contact Timo Vollrath, Global Marketing Manager, ECCO GOLF. Email:


In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here