Global Edition

Tagmarshal Wishes Good Luck to Partner, Whistling Straits as Ryder Cup Host

12.30pm 23rd September 2021 - Ryder Cup Business

With excitement building in the golf world, as we’re a day away from one of golf’s most popular events, the Ryder Cup, eager fans on both sides of the Atlantic will be analyzing teams and players and supporting and cheering on their chosen squad.

Yet, eyes will also be focused on the site of the iconic event – Whistling Straits in Wisconsin, one of golf’s most challenging and scenic golf courses. Tagmarshal, a long-term partner of the complex, extends its best wishes to Director of Golf, Mike O’Reilly and his team, who have spent months preparing for the event following a year’s delay due to the pandemic.

“Without a doubt, Whistling Straits is on every golfer’s bucket list as its conditions, variety of challenging holes, spectacular views, and the overall player experience, is remarkable and a testament to Mike and his team’s work ethic. A round of golf at Whistling Straits is special and the Ryder Cup this year promises to be exceptional,” said Bodo Sieber, CEO, Tagmarshal.

Whistling Straits is not the only Tagmarshal partner preparing for this event. Future Ryder Cup hosts include partners The Golf Course at Adare Manor (Ireland) in 2027 and host for the second time, Hazeltine National, in 2029. In addition, several other Tagmarshal partners have previously hosted the Ryder Cup both recent and historic, including Pinehurst, East Lake, Kiawah Island, Valhalla, and Le Golf National in France.

“Our goal at Whistling Straits is to improve the experience for our guests while maximizing our revenue potential and Tagmarshal has helped us to do both. We have reduced our labor expense on the golf course, increased our round capacity, and realized many operational efficiencies utilizing Tagmarshal,” explained Mike O’Reilly, Director of Golf Operations, Kohler Golf.

All of these courses offer both professional and amateur golfers a challenging round. What makes each one truly unique is the way in which they’re managed with Directors of Golf and Head Golf Professionals who have embraced technology. They have instituted systems and processes to continuously improve and optimize their course operations season after season – ultimately resulting in exceptional player experiences for their members and guests.

“Our responsibility is to deliver on the expectations of our players on a daily basis and do it with tact. Tagmarshal has allowed us to do that, it does the work for us and gives us the data to refer to,” said Chandler Withington, Director of Golf, Hazeltine National, site of the 2016 Ryder Cup.

Tagmarshal products

“Tagmarshal values long-term partnerships and appreciates the collaboration that comes with working with some of the best minds in golf, including the teams at Bandon Dunes, Erin Hills, East Lake, Kiawah Island, Baltusrol, Cog Hill, Olympia Fields, Pinehurst, Boca West, Calusa Pines and many other leading operators. Their shared learnings and insights help to drive the innovation of on-course optimization technology and adds invaluable benefits back to the industry and the game of golf,” Sieber noted.

Tagmarshal, the market leader in on-course optimization technology, provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage operations effectively, adding significant bottom-line value, with partners routinely achieving ROI of $100k to +$300k in additional green fees or member gains – this includes mid-tier daily fee courses. Tagmarshal has worked in conjunction with many top course operators to develop industry leading strategies and system features that take their learning and challenges into account, resulting in a product that adds continuous value to operators.

Partners also benefit from:

As pioneering long-term Tagmarshal partner and executing well on system empowered capacity gains, Jim Lombardo, Director of Golf, Erin Hills says, “Tagmarshal pays for itself – 100 times over.”

Tagmarshal partners with over 350 private, daily fee, public and resort courses globally. These partners range from 30 of the Top 100 US courses and several golf management groups, to many $30 – $50 green fee courses, which represent the majority of Tagmarshal’s partners.

Products include an affordable range of loT tracking devices, suitable for both cart and walking golf courses, such as Tagmarshal 2Way cart screens, 2Way Mobile, Classic Installed with Geofence Buzzer, Classic Tags and more, all underpinned by data insights and reporting, simply packaged in the innovative Analytics Hub, which features tools to set goals, track and optimize over time, supporting continuous improvement and success for operators.

To find out more about how on-course optimization can move your golf operation forward to achieve success, contact Tagmarshal to set up a live demo via or visit

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