A new and exclusive luxury gin brand has announced its involvement in Europe’s next hosting of the Ryder Cup, which will take place in Italy in 2023.
Founded by entrepreneurial father and son duo, Giorgio and Gino Cozzolino, Old Tom Gin 1821 has been confirmed as an Official ‘Supplier and Licensee’ of the 44th Ryder Cup, due to be held at Marco Simone Golf and Country Club in Guidonia Montecelio, just ten miles outside the centre of Rome.
Created in St Andrews and distilled using the finest Sicilian oranges with hints of ginger, juniper and cardamon, the super premium gin symbolises a harmonious marriage between Giorgio’s Italian homeland and his love for the Scottish town, where he has resided for the last six years.
Having already attained credibility within the high-end drinks market, Old Tom Gin 1821 is set to become the gin label of choice for consumers at prestigious venues and iconic sporting events worldwide, affirmed by this early sponsorship deal. In the build-up to golf’s greatest team contest, consumers can enjoy the stylish packaging and limited-edition decanter-style bottle which incorporates the official Ryder Cup branding and a certified bohemian crystal stopper.
Founder Giorgio Cozzolino confirmed: “We wanted to create a leading, Super Premium gin brand synonymous with quality and sophistication, and we believe we have successfully achieved that with the launch of Old Tom Gin 1821.
“Having introduced a cosmopolitan, indulgent drinks product to market that we are confident will become a timeless classic, we are keen to begin growing our wider lifestyle brand with additional products that will attract and indulge the premium demographic.
“We are extremely thrilled to be an Official Supplier and Licensee of such a renowned sporting event so early on in our journey – and one that’s so close to our hearts. This achievement is purely representative of the quality of Old Tom Gin 1821 and we are excited for what lies ahead.”
Guy Kinnings, European Tour Deputy CEO, Ryder Cup Director & Chief Commercial Officer, added: “We are delighted to welcome Old Tom Gin 1821 to the sponsorship family of the Ryder Cup.As well as being recognised as one of the world’s greatest sporting contests, the Ryder Cup also rejoices in blending the rich history and traditions of golf with the future of the game, which is why the association with a company which links together the spiritual home of our sport in Scotland to our next home venue in Italy, is so fitting.
“We also continually reference the growing commercial appeal of the Ryder Cup and the fact that we are able to announce this latest partnership some two and a half years in advance of the contest itself, simply reinforces that fact.”
Bottled at 43% ABV, Old Tom Gin 1821 has an RSP of £180 per 70cl bottle and is available to purchase via the brand’s dedicated eCommerce store,www.oldtomgin1821.com