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Glenmuir extends licensing deal with Ryder Cup Europe to 2024

3.47pm 13th January 2020 - Ryder Cup Business - This story was updated on Wednesday, January 15th, 2020

Scottish golf clothing brand Glenmuir has agreed a five-year partnership with Ryder Cup Europe, which brings their association to nearly 40 years.

Glenmuir will be the official licensee of the 2020, 2022 and 2024 matches, and to celebrate the partnership the brand has launched the Official 2020 Ryder Cup collection.

The collection is showcased and available online at www.glenmuir.com, as well as the official 2020 European Ryder Cup Shop. Glenmuir has embarked on a marketing campaign with video and image content with #RyderCupReady on their Instagram account @glenmuir1891 to activate this partnership.

Michel Ruia, managing director of Glenmuir, said: “Being part of this truly global sporting spectacle since 1987 is a great honour for Glenmuir. The Ryder Cup is the most treasured trophy in the game of golf and represents pride, passion and partnership. This ethos is aligned with Glenmuir’s own team values with everyone focused on crafting premium quality, functional and elegant products which are made using sustainable and renewable methods. We very much look forward to building upon the great past success of our Ryder Cup partnership as we embark on this next five-year chapter.”

Tom Johnson, Ryder Cup Europe’s head of marketing, said: “Ryder Cup Europe and Glenmuir have a long-standing association and we are delighted to extend this partnership across the next three Ryder Cups, offering fans the chance to purchase high quality products from the Official Ryder Cup collection.”

       

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