Uneekor, a leading operator in the golf simulation and performance technology market, is expanding into Europe with a dedicated European sales team.
Founded in South Korea, before establishing in the US, the brand has grown from a regional technology company into a global name in AI-powered golf simulation, and the move into Europe marks the next stage in that journey.
Products are available now through a network of authorised resellers across the UK and Europe, including Golf Bays UK, Golf Swing Systems, Golf Sim Rooms, and Urban Golf for UK customers, and Golf Balls.AT for customers across Europe.
To drive European expansion, Uneekor has announced three key management hires, with Stuart Archibald appointed EMEA Director of Sales, Mark Stevens taking on the role of UK & Ireland Director of Sales, and Charlie Brazil serving as EMEA Supply Chain Manager.
After a decade of competitive play as a tour professional across various tours, Stuart Archibald brings 20 years of experience in the golf industry, with extensive expertise in the golf technology sector, including Foresight Sports. While working on the DP World Tour, he developed a deep understanding of the needs of the world’s best players and coaches when it comes to data and performance technology.
Mark Stevens brings more than nine years of experience in sports technology sales, including roles at Garmin. His background spans business development, strategic partnerships, and the launch of golf performance solutions including wearable technology, laser devices, and simulator systems across the UK and Ireland.
Charlie Brazil boasts more than eight years of experience in golf manufacturing and technology. He spent the majority of his career with PXG, where he played a central role in establishing and scaling the company’s UK and European production facility and distribution network.
Scott Gaines, Global Head of Sales, Uneekor, added: “Entering a new market successfully comes down to having the right people. Between Stuart’s background at tour level and Mark’s track record launching performance technology across the UK and Ireland, and Charlie’s success of scaling operations across the UK, we have a team of people who already know this market and have the right relationships to accelerate our growth. That’s the best possible starting point.”
James Murphy, Uneekor’s Global Marketing Director and a UK resident, will work closely alongside the new European team as the brand establishes its presence in the market. He said: “This is a major milestone for Uneekor. We’ve spent years developing technology we believe sets a new standard for the category, and we’re excited to expand our reach and bring that experience to golfers across Europe. This launch marks the next chapter in our global growth.”
Uneekor’s technology is built on camera-based precision. Its patented Dimple Optix technology captures accurate ball flight and spin data at high frame rates, allowing golfers to play with the golf ball they trust while delivering reliable performance insights. The product lineup ranges from portable launch monitors to professional overhead systems, all integrated within a growing ecosystem of software, 4k immersive courses, and AI-powered training tools designed to give golfers meaningful insight that helps them improve.
The expansion reflects Uneekor’s broader ambition to bring its technology to golfers and facilities worldwide, backed by strong North American growth and a product lineup that has earned its place on a global stage.
For more information, visit uneekor.com