Oscar Jacobson has unveiled its Spring/Summer 2027 apparel collection, bringing together premium detailing, refined pattern work and a distinctive art deco-inspired design direction.
The collection provides retailers with fresh merchandising opportunities, new product stories and the reassurance of proven carry-over garments where consumer demand remains strong.
Supporting the launch, Oscar Jacobson is continuing its free embroidery incentive for pre-book orders, with no set-up charges and low minimum replenishment orders. The initiative offers greater flexibility for club cresting, teamwear and customisation opportunities, while new in-store POS is also available to help create impactful displays.
The Spring/Summer 2027 collection takes its creative lead from art deco, bringing together architectural pattern work with tones of dusky sage and crimson. The result is a premium apparel collection with refined styling, premium detailing and new product stories for the season ahead.
The collection includes six new polos, a new belt and two new midlayers, with product names inspired by famous roads. As with previous Oscar Jacobson ranges, the focus remains on combining smart styling with performance-led wearability.
Among the new polos, Covent uses a fine rib all-over botanical print applied to a base colour. The pattern is deliberately subtle, giving the appearance of a block colour from a distance while revealing additional texture and depth on closer inspection.
Reid adopts a more layered approach, using a multi-tonal all-over jacquard to create a distinctive yet refined finish. Aytoun is one of the more story-led pieces in the collection, taking its name from the brand’s Manchester roots while featuring an all-over micro beehive jacquard inspired by the city’s iconic worker bee emblem.
Royal continues the understated premium theme with an all-over repeat pattern featuring the Oscar Jacobson logo woven into the fabric for a discreet branded effect. Strand combines a ribbed collar and cuff with an original all-over jacquard design, adding visual depth while retaining a classic golf silhouette.
The midlayer offering is strengthened by Johnstone II and Keppel. Johnstone II retains the successful garment shape while introducing an updated fabric, raglan sleeves and a marl-effect finish. Keppel is a half-zip knit featuring a ribbed collar and a rubberised stacked logo on the left sleeve, leaving the chest clear for club cresting and custom embroidery.
The collection is completed by Lamberth, a new cowhide leather belt with a mottled effect and ratchet fastening system that can be cut to fit, offering a flexible sizing solution.
The trouser range carries over following strong consumer and retailer demand, creating a balanced retail proposition that combines proven lower-half styles with a fresh injection of polos, midlayers and accessories, all tied together by a sophisticated seasonal design language.
For more information please get in touch with sorders@wwgb.uk