The Hole19 Shop has announced exceptional momentum following its launch at the beginning of the year, with the platform on track to serve more than 20,000 golfers across the UK in 2025.
The innovative marketplace has rapidly expanded to feature over 45 premium golf brands and nearly 10,000 products, establishing itself as a major force in golf retail.
Building on the success of the Hole19 app, the score-tracking, course navigation and GPS tool used by millions of golfers worldwide, the Hole19 Shop has created a seamless shopping experience that connects golf enthusiasts directly with their favourite brands. The platform has processed thousands of orders in its first six months, demonstrating strong market appetite for a curated, golfer-centric retail experience.
“The response from both golfers and brands has exceeded our expectations,” said Chris Somerton, Head of Ecommerce at Hole19. “We’ve built tremendous momentum in a short period, and we’re just getting started. Our vision is to revolutionise how golfers discover and purchase equipment, apparel, and accessories.”
The Hole19 shop has attracted a diverse portfolio of partner brands, including notable additions such as VESSEL and Stewart Golf.
Central to the Hole19 Shop’s rapid adoption by brands is its revolutionary approach to retail partnerships. Unlike traditional retail relationships where retailers control product assortment and pricing, the Hole19 Shop gives complete control back to brands. Partner brands maintain full authority over which products are sold and ensure pricing always mirrors their own direct-to-consumer channels.
“We’re flipping the traditional retail model on its head,” explained Somerton. “Brands know their products and customers best – they should control how their products are presented and priced.”
The platform has also prioritised ease of integration, developing quick connectors that allow brands using popular e-commerce platforms like Shopify and WooCommerce to connect to the Hole19 Shop in minutes, with no development work required.
The Hole19 Shop differentiates itself through its integration with the Hole19 app ecosystem, offering golfers a personalised shopping experience informed by their playing habits and preferences. This unique approach positions the marketplace to better serve golfers’ needs while providing brand partners with access to a highly engaged, golf-passionate audience.
“We’re creating a win-win ecosystem where golfers get access to the products they love with an exceptional shopping experience, while brands can efficiently reach their target customers without sacrificing control,” added Somerton. “Our platform removes traditional retail barriers, allowing brands of all sizes to thrive in the direct-to-consumer space.”