Apex Sports Distribution has appointed Golf Wiser to represent UpSwing Golf across England’s Home Counties supporting the brand’s development within the golf retail and professional markets.
Rob Miles and James Gunning will represent UpSwing Golf in Surrey, Kent, Sussex, Hampshire, Berkshire, Buckinghamshire, Middlesex and Hertfordshire, working with golf retailers and PGA Professionals to introduce the range, build trade relationships and develop sales opportunities.
James will lead product presentations, drawing on his PGA background and experience at Walton Heath and Effingham to explain the system’s features and benefits to the trade.
Featuring patented UpTech technology, the ‘Grow Like a Pro’ Junior Golf System is designed to accommodate the changing needs of young golfers as they grow. With junior-specific club designs and sets available in different configurations, UpSwing offers an alternative approach to equipping young players. Individual-club purchasing is also planned for the future, providing further potential to support golfers as their needs evolve.
Rob Miles of Golf Wiser said: “UpSwing Golf has a compelling proposition for the junior market. Finding the right equipment as children grow can be a challenge for families, and UpSwing offers a different approach by allowing the equipment to accommodate a young golfer’s development.
“We see strong potential for the brand and look forward to introducing the range to retailers and PGA Professionals, demonstrating what makes it different and developing sales opportunities.”
Joe Mannion, director of Apex Sports Distribution, said: “Growing UpSwing Golf’s presence in the market requires the right sales partner, with an understanding of the golf industry and the relationships needed to develop a brand at retail level. Rob and James bring complementary experience to the role, and we’re pleased to be working with them to develop the brand.
“Their combined approach, with James leading product presentations and demonstrating the benefits of the Grow Like a Pro system, will help retailers and PGA Professionals understand what makes UpSwing Golf different and the opportunities it offers.”
For more information about stocking UpSwing Golf contact rob@golfwiser.co.uk or james@pargolfagency.com.
For other enquiries, contact Apex Sports Distribution at enquiries@apexsportsdistribution.co.uk.