Dunlop Golf Europe has strengthened its UK sales team with the appointment of Russ Berry as Area Sales Manager for Oxford and East England.
Berry returns to Dunlop Golf Europe with extensive experience across golf retail, sales, custom fitting, club building and professional golf. In his new role, he will represent the Srixon, Cleveland Golf and XXIO brands, working closely with retail partners across the territory to provide enhanced commercial, product and technical support.
“We are delighted to welcome Russ back to Dunlop Golf Europe,” said Gareth Taylor, Head of UK & Ireland Sales. “Russ brings an outstanding level of product knowledge, fitting expertise and experience from across the golf industry. His understanding of our brands, combined with his strong relationships and commercial experience, will make him a valuable addition to the sales team.
“We remain committed to providing our retail partners with the highest possible level of support, and Russ will play an important role in helping us continue to grow Srixon, Cleveland Golf and XXIO throughout Oxford and East England.”
Berry began his PGA career in 2007 and became a fully qualified PGA Professional in 2010. He subsequently spent six years working as a Head Professional, developing extensive experience across golf operations, customer service, retail and coaching. He has also worked for PGE Ltd across sales and Tour support, while serving as a custom-fitting and club-building specialist.
He previously spent more than three years with Dunlop Golf Europe as a technical representative for Srixon, Cleveland Golf and XXIO, developing extensive knowledge of the company’s products, technologies and fitting processes.
“I am extremely happy to be returning to Dunlop Golf Europe and excited to represent not just one, but three incredible brands,” said Berry. “I am looking forward to using the product knowledge and experience I have developed throughout my career within a sales-focused role. My priority will be to work closely with our retail partners, provide them with the support they need and help grow the territory for the benefit of both our customers and Dunlop Golf Europe as a whole.”
In his new position, Berry will be responsible for supporting existing retail partners, developing new commercial opportunities and helping customers maximise the potential of the Srixon, Cleveland Golf and XXIO brands throughout Oxford and East England.