Baroness expands East Anglia dealer network with appointment of Pecks

Customers across East Anglia will be able to access the full Baroness range alongside expert support from Peck’s three depots.

(l-r)James Grimwood  (Aftersales Director) and Jeremy Birkenshaw (Groundcare Sales and Service Manager)
(l-r)James Grimwood (Aftersales Director) and Jeremy Birkenshaw (Groundcare Sales and Service Manager)

Leading turf equipment company Baroness has added G&J Peck Ltd to its UK dealer network, representing another important step in the brands continued expansion and growth.

With immediate effect, customers across East Anglia will be able to access the full Baroness mower and maintenance range – alongside expert advice and support – from Peck’s three depots in Cambridgeshire, Norfolk and Suffolk. 

Celebrating 180 years in business in 2026, G&J Peck Ltd has evolved to offer an extensive range of agricultural machinery and, more recently, a growing groundcare portfolio. Supporting the distribution of leading franchises such as Kubota, is Peck’s highly experienced team of experts, helping customers such as golf courses, sports clubs and local authorities to select the right machinery for their requirements and providing full aftercare, servicing and support. 

“We are delighted to have been appointed as Baroness dealers at all three of our depots in Cambridgeshire, Norfolk and Suffolk” comments Pecks Managing Director Jon Wareing. “The move complements our existing premium franchises and widens the range of quality turf solutions for professional end users.” 

“We have been working on an expansion of our groundcare business and Baroness is central in this plan for the future. We have undergone full sales and service training, taken delivery of a range of demonstration machinery and are now very much looking forward to hitting the ground running, supporting new and existing Baroness customers over the coming weeks and months.” 

Adam Butler, Sales Director at Baroness UK, added, “Our new partnership with Pecks represents another important step in Baroness UK’s continued growth and our commitment to providing first-class support for operators across the UK. As our customer base continues to expand, it’s essential that we strengthen our dealer network with businesses that share our values and dedication to service.”

“While we are extremely proud of the quality, performance and reliability of the Baroness product range, we firmly believe that outstanding machinery must be supported by equally outstanding aftersales care and technical expertise. Pecks has built an excellent reputation for customer service, product knowledge and professionalism, making them an ideal partner.”

He concludes, “We’re confident this partnership will bring significant benefits to both existing and future customers, ensuring they receive the level of support they expect from the Baroness brand.”

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