Ten Percent Club, the UK performance wellness brand, has announced that it is now stocked online with American Golf, as the brand looks to break into the golf market with its focus, hydration and calm supplements.
With golf becoming increasingly popular amongst the GEN-Z age bracket, many golfers both professional and amateur are looking for ways to better themselves out on the course. Ten Percent Club are looking to give golfers that extra boost with their products becoming available online at American Golf.
With increasingly good weather rolling across the UK many people are taking the sun as a time to grab their clubs and head down to their local clubs, but spending prolonged periods out in the sun can come with its challenges. One of which being hydration. Ten Percent Club hopes to help golfers combat dehydration by offering their electrolyte products as part of the stock online. Both their newly released Matchroom Boxing X Ten Percent Club ‘Slip and Flow’ electrolytes and their electrolyte sachets will be available to shop online.
Other notable products included in the American Golf stock include Brain Boost Capsules, Calm Ease Capsules, Cordyceps Coffee, Creatine Max Capsules, Super Magnesium Capsules and Unwind and Sleep Capsules.
The sleep and recovery formula combines adaptogens, minerals, and functional mushrooms, including magnesium, Irish Sea Moss, maitake mushroom, and ashwagandha, designed to support deeper rest, reduced stress, and muscle recovery.

‘Slip & Flow’ is a high-sodium, performance-grade electrolyte formula designed to support hydration, energy, focus, muscle function, and sustained performance, particularly during long days, prolonged activity and hot environments.
This news comes off the back of the brand recently sponsoring a hole at James Maddison annual charity golf tournament at the prestigious Centurion Club in St Albans. The event consists of an 18-hole pro-am style tournament, which in the past has featured the likes of Tom Holland, Jamie Redknapp, John Terry and Michael McIntyre.
Ten Percent Club founder Luke O’Reilly said: “Golf is going becoming a key focus for us over the next year, with our sights set on improving focus, calmness and recovery for golfers across the country. Launching online at American Golf helps us to reach a new audience of dedicated and passionate golf enthusiasts. Whether you are a professional golfer or just someone going to play some holes with your mates, hydration and recovery are key parts of performance no matter the level.
“We hope to offer a wide range of products to a whole new market who might not have been aware of us or the benefits of our products. The American Golf rollout comes at a time of huge expansion for Ten Percent Club as we look to continue our growth in the functional wellness and performance nutrition sector.”
