Global Edition

Abacus appoints north of England & Scotland regional sales manager

9.01am 17th February 2023 - Retail

Leading Swedish golf outerwear brand Abacus Sportwear is expanding its operational reach within UK with the appointment of Steve Shaw as Regional Sales Manager for the North of England and Scotland.

Shaw joins abacus with a wealth of experience in the golf industry, becoming a PGA Professional in 1995 and moving into a variety of sales agent roles for companies such as Glenbrae, Sunice, Tommy Hilfigher, culminating in becoming Master Agent for Cross Sportswear in the UK and Henrik Stenson Eyewear.

Sven-Olof Karlsson, CEO Abacus Sportswear, commented: “Steve comes to us with decades of experience within the golf industry and has built a very good reputation for being reliable and efficient in all aspects of his work. Combined with great products and high levels of customer service already on offer from Abacus Sportswear, we are sure that our customers based in the North of England and Scotland will continue to see great success with our brand.”

Steve Shaw, Abacus Sportswear’s new Regional Sales Manager for the North of England and Scotland


Abacus Sportswear was established in 1991 and has grown into one of golf’s most successful international outerwear and apparel brands, renowned for its function, design and quality. A pioneer of high-performance stretch waterproof fabrics, Abacus Sportswear manufactures functional and smart clothing for the active golfer. Grown out of a passion for the game, abacus clothes combine Swedish design, quality and function to provide complete freedom of motion.  

Abacus is available in over 25 countries, with strong market positions in Sweden, Denmark, Norway, Finland, Holland, and a growing presence in Asia-Pacific.

To contact Steve about stocking Abacus, call 07739 077793 or send an email to steven.shaw@abacussportswear.com

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