Greg Dyke, the former chairman of the BBC and the Football Association, has brought Best Western The Dartmouth Hotel, Golf and Spa resort into his Vine Hotels portfolio.
The Devon-based venue joins a growing portfolio of hotels and venues at Vine Hotels under a management contract. Vine Hotels already includes five properties in Sheffield, the Best Western Cresta Court Hotel in Altrincham, The Charlecote Pheasant in Stratford, and the Mercure Dolphin Hotel in Southampton.
Dyke is the majority owner of Dartmouth Hotel, Golf and Spa, as well as Vine Hotels, and this announcement represents a further strategic positioning of these two companies.
The Dartmouth Hotel sits in 200 acres of South Devon countryside, and offers 35 bedrooms and suites, seven self-catering lodges, and 27 holes of golf.
Vine Hotels chief executive Garin Davies said: “The Dartmouth Hotel is an exceptional property with immense potential. Set in a beautiful rural location near to Dartmouth, the venue offers a blend of high-quality leisure facilities with two golf courses and a luxury spa. It is also an established and popular wedding and local private events venue.”
He added: “The UK staycation market has been an important sector for the hotel, and I believe that with the investment of our sales and marketing support, the property will be in a prime position to further capitalise on this next year. Importantly, The Dartmouth Hotel is located under an hour to Exeter Airport, the M5 and Plymouth, and offers superb space for corporate events, management retreats and business meetings.
“We recognise the immediate limitation for all hoteliers on live events business, but with a long-term perspective for this hotel, we see potential to grow this market in 2021/22.”