The Mere Resort in Cheshire is to reopen in 2024 as Fairmont Cheshire The Mere after plans to carry out a major redevelopment of its off-course facilities were revealed by its new owners.
The Knutsford-based resort was bought by Dubai-based real estate development and investment firm Select Group last summer. Fairmont Hotels & Resorts has announced the signing and redevelopment of this Cheshire property. The signing signifies Accor’s commitment to strategic growth of the luxury Fairmont brand, which now manages five hotels in the UK, including Fairmont St Andrews in Scotland.
Mark Willis, CEO of Fairmont Hotels & Resorts, commented: “The Fairmont brand is known for its timeless grandeur, magnificent architecture, celebrated addresses with heartfelt service and, as such, is a natural partner for The Mere.”
“In partnership with Select Group, our combined vision will create a property which will set a new standard for luxury hospitality in the North West of England, further solidifying Fairmont as an exceptional brand for unforgettable experiences.”
Select Group Founder and CEO, Rahail Aslam, added: “We are pleased to grow our strategic partnership with Accor and excited to add the Fairmont brand to our extensive international portfolio of hospitality developments.”
“Delivering globally recognised experiences with a local touch, we look forward to rebranding the iconic The Mere Golf Resort & Spa to Fairmont, reinforcing the property’s positioning as the luxury hotel of choice in the North-West of England for both business and leisure travellers.”
On reopening, the resort will feature 120 guest rooms (up from 81), including 27 suites, new culinary and wellness facilities, although there are currently no plans to renovate the existing golf course.
Manchester-based Leach Rhodes Walker Architects will be behind the property’s renovation and London-based Bergman Design House has been appointed interior designer for the project. The appointed designers will work in collaboration with Accor’s luxury Design & Technical Services team.