Global Edition

Direct Golf UK Acquire Cambridge Golf & Conference Centre

12.29am 14th March 2011 - Property - This story was updated on Monday, June 27th, 2011

Direct Golf UK, Europe’s leading multi-channel golf retailer, has followed up their recent expansion plans and new store openings in Reading, Farnborough, Peterborough and Milton Keynes by purchasing Cambridge Golf & Conference Centre.

Cambridge Golf and Conference Centre went into administration on the 1st March 2011 and Direct Golf UK secured the future of the site and all its amenities, purchasing them from the administrator for an undisclosed fee.

Just off the A14 on Cambridge Road, Huntingdon, the complex at Hemingfords Abbotts is perfectly positioned to epitomise Direct Golf UK’s ‘World Class customer service’ and ‘Total Customer Satisfaction’ pledges, boasting state-of-the-art golf, conferencing and event facilities as well as the best in modern British cuisine.

Neil Bell Managing Director for Direct Golf UK commented: “Whilst we have invested in rolling out our expansion plans and new store openings across the UK, the opportunity to acquire Cambridge Golf & Conference Centre was too good to miss.”

“With first class conference and meeting facilities as well as the superb golf offering, I am confident the site will become a flagship complex for Direct Golf UK” added Bell.

Featuring a testing nine-hole golf course, superb 38 bay driving range with air-cushion mats, automated Powertees and splash pond water targets as well as an unrivalled all-weather short game area and John Letters Teaching Academy – the site is the ultimate facility for golfers of all levels in the  Peterborough and Cambridge area.  Add to that a fully-stocked 4,000 sq foot Direct Golf UK store offering all the latest equipment on-site and full custom-fitting service offered by PGA Professional staff and purpose-built conference facilities for up to 200 delegates with on-site restaurant and bar  – it’s easy to see why Direct Golf UK pulled out all the stops to purchase the complex.

Bell concluded by saying: “It’s a great acquisition for Direct Golf UK. All 25 staff are delighted that Direct Golf UK has stepped in and secured the future of complex.”

Retaining the services all staff, Direct Golf UK have secured the future for the golf, business and leisure complex – so it remains open for business as usual.

Cambridge Golf and Conference Centre


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