Roadvale, the new owners of Mill Ride Golf Club, Ascot have appointed Wayne Sheffield as director of golf operations. Roadvale acquired the whole 175-acre estate for an undisclosed sum. The company is part of a group with retail and property interests that include Moatlands Golf Club, Kent and Slinfold Park Golf and Country Club in West Sussex.
Mill Ride, which opened for play in 1990, is a 6,807-yard par 72 Donald Steel design which winds itself around seven lakes. The new owners have clearly stated their intention to turn it into one of the country’s leading golf clubs with their investment in quality staff and improvements.
Wayne Sheffield spent eight successful years at leading UK golf operator Crowngolf, most recently as group sales and marketing manager, having previously been general manager at The Lambourne Club and South Winchester Golf Club.
“I was attracted to Mill Ride due its undoubted and largely unfulfilled potential to become one of the country’s finest golf courses,” said Wayne. “As a product, we have a top quality golf course with year round play, a good club atmosphere and most importantly for me the support and commitment of the owners in backing our improvement plans.”
Charlie Bishop, director of Roadvale, stated, “I am delighted to welcome Wayne to Mill Ride and know that with him at the helm, we can look forward to a very exciting future with the business. His proven track record and professionalism are very much welcome at Mill Ride and I am certain that we will begin to see the positive effect of his influence very quickly.”
European tour professional, Gary Evans, will continue to play out of Mill Ride.
Mill Ride Golf Club www.mill-ride.com