The Belfry Hotel & Resort in Warwickshire has renewed its agreement with Toptracer for a further five years, continuing a partnership that has delivered significant commercial success, consumer engagement growth, and strengthened four-time Ryder Cup host’s position as one of the UK’s leading modern golf destinations.
The renewed agreement follows five years of strong commercial performance and sustained golfer engagement growth across the facility. The Belfry recorded 3.6 million balls hit during its first 12 months with Toptracer across its 34 bays, rising to 5.9 million in the corresponding final 12 months of the agreement.
Toptracer combines data-driven game improvement with interactive entertainment and technology-led participation designed to meet growing consumer demand for modern range experiences.
As an official partner of The PGA of Great Britain & Ireland – which has its headquarters at The Belfry – Toptracer technology is integral to the PGA Member journey, from training and development to everyday coaching practice. Trainees and Members gain access to tools such as Toptracer Coach, enabling them to capture valuable performance insights, benchmark progress, and deliver more effective, personalised coaching.
The partnership also supports wider PGA coaching and participation initiatives across the resort, with Toptracer technology and Toptracer30 integrated within PGA residential and education programmes hosted at The Belfry.
Thanks to the partnership renewal, golfers at The Belfry – which hosts the DP World Tour’s British Masters in August – will continue to access interactive games, competitions, and virtual golf experiences through Toptracer technology, including the opportunity to play the venue’s renowned Brabazon course on the Virtual Golf game mode.
Chris Reeve, Director of Golf and Leisure, The Belfry, said: “Installing Toptracer at our academy has been transformative for us and our guests. Not only does it drive high engagement and customer satisfaction, but it turns that into continued commercial success. I can’t imagine our range facility without it.”
Scott Blevins, General Manager, Toptracer, said: “The Belfry is one of the most recognised venues in golf and we’re so excited to continue to be a part of its journey. The team on site have embraced us from the beginning and we’re immensely proud to have extended our partnership for the foreseeable future.”