Crown Golf, Europe’s largest golf course owner/operator, has announced an important change to its senior management team.
Founding director, John Weir has stepped back into the role of Chief Operating Officer for the Binfield, Berks-based company – which has 33 golf venues in the UK and more than 50 courses.
He takes over from CEO Peter Manby, who left the company at the end of February to pursue an opportunity in the hotel sector.
Said John, “Peter has had a positive effect upon the company during his time with us and we wish him well in his return to hotel management.”
Crown Golf has stepped up the development of its extensive property portfolio and as a result is looking for a new CEO in the UK to optimise both ongoing operations and the property portfolio.
John Weir added, “On the trading side of the business, we continue to be encouraged by the positive start to the year. With the company re-defining its strategy to incorporate the property opportunities available to us, we are looking for a strategically-led CEO to maximise the potential of the expanded company over the next few years.”
Crown Golf is owned by the privately held Australian investment company Bennelong Group Pty Limited. Crown Golf was established in 1994 and grew through merger and acquisition to become the third largest owner/operator in the country at the time.
In 2004, Crown Golf acquired American Golf UK from American Golf Corporation and NGP Realty Sub, making it Europe’s largest golf club owner/operator. The Crown Golf courses are spread throughout England – from Merseyside in the north down to Portsmouth and St Mellion (Cornwall) in the south. St Mellion is currently undergoing a £100m redevelopment.
Crown Golf www.crown-golf.co.uk