Titleist has appointed Jan Diprose as it new Golf Ball Category Manager for the UK.
Diprose succeeds Michael Creighton in the role and has joined the company at a busy time, following the recent launch of the latest versions of the Pro V1 and Pro V1x.
Diprose is new to the golf industry, but has wide-ranging experience in senior marketing and commercial roles within the food and drink sector, including household brands such as Woolworths, Diageo, Cadbury, Premier Foods, Britvic, and Marston’s, where he worked across both domestic and global markets in a variety of customer-facing and strategic leadership roles.
His new role will include setting category and trade marketing agendas for Titleist golf balls across domestic channels, as well as constructing and implementing regional strategies for the brand.
Speaking about his new position, Diprose said: “I have thoroughly enjoyed my experiences working for some fantastic companies within the world of food and drink. However, as an enthusiastic sports fan and avid golfer, I am extremely excited about this new opportunity and will hopefully bring a fresh perspective to the #1 Ball in Golf as well as the Titleist company as a whole.”
Creighton, who had served in his previous position for two years, was appointed to the position of Titleist Brand Director – UK Region in the final quarter of 2018, and will now oversee all brand marketing activity across the company’s ball, club, gear and accessories categories.
Speaking about Diprose’s appointment, Creighton said: “Jan joins the team at an extremely exciting time, having already experienced the launch of 2019 Pro V1, we look forward to seeing how his extensive marketing experience and sales knowledge can impact our business performance and maintain our undisputed position as the most trusted ball in golf at all levels of the game.”
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