The TGI Golf Partnership has appointed Matt Millard to the role of Director of Communications.
Millard, who is currently the TGI Golf’s Head of Communications, joined as a full member of staff in 2013, and over that period has worked closely with both Partners and Suppliers alike to assist them with their communications requirements.
Millard, 40, joined the golf industry in 2007 when he was appointed editor of The PGA Professional magazine, before moving on to PR and marketing agency Landmark Media a year later, where he first started working with TGI Golf.
Since joining TGI Golf full-time he has been involved in projects such as overseeing the successful Enewsletter Programme, website development, TGI’s PR, video and podcast creation.
Millard said: “When I think back to my days working for Landmark Media it was always a joy to work on the TGI account as the staff and partners were great to work with. To be asked to join the team as a fully-fledged member of staff back in 2013 was amazing, so to now be sitting on the board of directors is a huge honour.
“I’m looking forward to working with the board of directors and continuing to develop the digital side of the business with the marketing and communications team. I am focused on providing the best marketing and communication solutions for our Partners and Partner Suppliers and making sure we are embracing cutting edge technology to take the business forward.”
During the last year Millard and his team have been instrumental in keeping Partners and Suppliers connected over the difficult lockdown periods, showing the team’s ability to adapt communications and react in challenging circumstances, a quality that will stand the group in good stead going forward.
TGI Golf Managing Director Eddie Reid said: “Matt has been an invaluable part of the TGI family for many years. The opportunity to have him on our board and bring his expertise to the strategic future of TGI Golf is both exciting and a commitment to the long term stability of the group. I look forward to working with him for the foreseeable future.”