Textron Golf, Turf and Specialty Products has changed its trading title ‘to reflect the heritage inherent in its two brands’. With effect from 3rd September the Ipswich-based company will revert to its registered trading name of Ransomes Jacobsen Ltd.
Commenting on the change Steve Chicken, managing director, said, “We have probably the two most recognised brand names in the turf care industry. With our parent company changing the trading style of their subsidiaries on a global basis, we felt that the heritage of two famous brands should be reflected in our company name.
Ransomes is world renowned as the inventor of the modern lawnmower and is certainly now the major name in the municipal sector. On the other side of the Atlantic and now here in the UK and Europe, the name Jacobsen is a byword for reliability and quality of cut for all golf course applications.
“This choice of name is even more important now that it has been confirmed that we will continue to manufacture most of the Ransomes products at Ipswich.”
Glynn Patrick’s departure, although announced on the same day, is not connected with the decision to change the company’s trading title. No explanation was forthcoming as to why the recently appointed executive director, sales and marketing and deputy to the managing director had gone. The decision was said to have been taken ‘by mutual consent’.
Mr Patrick had only recently rejoined the Textron Group as sales director for Europe, Middle East and Africa and had taken responsibility for product management and communications and promotions saying, “I am relishing the challenge of taking this business forward and building on the success of our corporate branding initiative.”