Stuart Wilson, PGA Professional at The Eastwood Golf Club, Scotland, has been presented with the award of ‘Professional of the Year’. The award is held in the highest esteem amongst the group and the industry as Stuart was selected for the award amongst a thousand PGA Professionals.
Stuart was presented with the prestigious award at the Annual Foremost Gala Dinner. The award for Professional of the year is determined on a continual rating scale, implemented through the Foremost Membership Services Team. It is therefore essential for the chosen Professional to perform consistently throughout the year, on a number of set criteria.
“The key criteria we look for when selecting the ‘Professional of the Year’ is the level of involvement, contribution and initiative the Professional shows towards the group, in building his business and in growing the game of golf at the green grass level,” commented Clint Anderson, Head of Membership Services.
In presenting this award, Paul Hedges, CEO of Foremost Golf, commented, “Stuart has continued to develop himself as one of the most proactive PGA Professionals in the UK. Stuart has continued to embrace the need for communicating with his members, customers and suppliers, and has done this effectively through the Elite Marketing Programme. Stuart has consistently held the highest newsletter engagement rate amongst the group, achieving a read rate over 40% each week. This is 100% greater than the industry average!”
Hedges added, “Stuart truly understands the need to create increased activity at the club and the benefit this had for the club, his retail and his lesson sales. Stuart has successfully run a number of fashion events, short game clinics and an incredibly successful Pro-Day event. He has also launched an indoor fitting studio to raise his level of customer service and delivery throughout the year. These initiatives and his personal drive have kept Stuart above the recession and allowed him to achieve a second year of positive business growth.”
In commenting on his award, Stuart Wilson, “It is a great honour to be awarded with the title of ‘Foremost Professional of the Year’. With the services and support provided through Foremost Golf, I have managed to implement a number of initiatives and continue to develop and grow myself and my business for the second consecutive year. In the year ahead, my objective is to keep raising my game in terms of customer service and growing the game of golf within my club and community. This is good for my business, the club and for the industry, and I encourage my fellow Professionals to support me in this drive.”
“Stuart truly understands the direction and importance of being behind the Group. He is an ambassador for the group and for the game, and on behalf of the Foremost Group, we are proud to have Stuart as ‘Professional of the Year 2010,” ended Hedges.
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