Global Edition

Smart move for PGA pro

12.29am 13th October 2010 - People - This story was updated on Tuesday, October 12th, 2010

Sarah Claridge

Developed by 40 year-old PGA Advanced Professional, Sarah Claridge, from Bristol, Smartpro Coaching is an online toolkit of teaching aids and golf coaching resources, which aims to enhance a professional’s coaching business by providing them with the practical resources to run and market their business professionally, efficiently and profitably.

The first of its kind in Europe, Smartpro Coaching creates a customised toolkit for each individual coach to use in association with their players. It allows coaches to manage and access player data and lesson history online and to create a programme of development from which professionals can monitor the progress of their players and pinpoint areas for improvement. Similarly, the toolkit allows for players to communicate results and targets to the professional; resources which can be accessed by both parties anywhere in the world.

An Advance Professional since 2006, Miss Claridge has over 17 years industry experience and has also been a development coach for the English Women’s Golf Association for the past ten years. A professional at the Kendleshire Golf Club, Miss Claridge maintains a continued involvement in coaching and player development, experience which has suitably positioned her to launch Smartpro Coaching.

Smartpro Coaching screen shot

Miss Claridge said: “This is such a unique concept that we look forward to introducing to professionals and organisations. From a professional’s point of view, communication between coach and player can often be restricted to lesson time alone, which makes progressive mentoring difficult. I developed Smartpro Coaching as a way of enhancing communication and also as a means of generating further business opportunities for professionals”.

She continued: “It was important for me to create a service which can be customised to fit the individual professional’s needs and can be adapted to meet the standard of each player they work with. The branding and layout of the materials provided can therefore be individually adapted, whilst the professional is able to select which resources to use, in order to get the most out of the service”.

Smartpro Coaching


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