Professional Sports Group (PSG), the multi-award winning sports marketing agency, has diversified its team of experienced professionals with the addition of Scott Peddie. Peddie joins the PSG Golf Division with over five years’ industry experience having previously held positions at a leading national golf publication, and the Scottish Government’s ClubGolf Initiative. Peddie will work across a variety of clients within the PSG portfolio, creating and delivering innovative international PR and marketing campaigns across print, digital and broadcast platforms.
Jed Moore, General Manager PSG Golf, commented, “Scott is well known and well respected in the industry and we are delighted he has joined us. Scott will bring unrivalled insight in helping to further develop PR and marketing campaigns for our clients, assisting with media engagement through positioning approaches and managing relationships. He is a great addition and has joined at an exciting time.”
PSG’s Golf Division delivers complete marketing campaigns and strategies for leading golf brands, government bodies, golf courses & destinations as well as event management and sponsorship activation programs. Working in over 25 countries throughout Europe, Middle East and Asia, and in conjunction with the team based out of Abu Dhabi, PSG has developed its international reputation, becoming the ‘go-to’ agency for brands and destinations looking to deliver enhanced awareness with trade and consumers.
On his appointment to PSG, Peddie expressed his excitement at assuming his new role and the opportunities it will bring, “There are few, if any, agencies in the golf industry that combine such energy, expertise and passion. The people, coupled with the list of market leading clients gives me great optimism for the future and I am thoroughly looking forward to being part of the team.”
PSG’s scope of services includes;
- Marketing consultancy
- Trade and Consumer PR programs
- Digital Marketing
- Destination Marketing
- Sponsorship Activation
- Talent representation
- Event creation and management
To hear from Scott Peddie about his appointment to PSG, visit http://youtu.be/fyVeZjUE8Tw