Global Edition

New Appointments Strengthen Senior Team at Direct Golf UK

8.53am 10th February 2012 - People

Richard Briggs

Following a record financial year and new store openings in Edinburgh, Dundee and Middlesbrough, Direct Golf UK, Europe’s leading multi-channel golf retailer, continues to strengthen its senior team and has announced two new appointments to underpin their continued expansion plans.

Richard Briggs, a PGA Professional and DGUK employee of four and half years, steps into the newly created Purchasing Managers position. Having previously headed Direct Golf’s Insurance business, Briggs has a wealth of knowledge about the business and will be charged with managing relationships with key accounts such as Taylormade, Nike, Mizuno, Cobra Puma and others.

Thrown in at the deep end, Briggs’ first day the in his role was not in the office, but 4,000 miles away at Orange County Convention Center, Orlando, Florida, for the 59th PGA Merchandise Show.

Commenting on his appointment, Briggs said: “What a first few days in my new role! Most new starters are in the office getting settled and learning the ropes, not flying 4,000 miles to see largest gathering of industry professionals and brands in the world.  It’s been an invaluable experience and one that will enable me to really hit the ground running; I can’t wait to get started.”

Martin Donahoe

What’s more, Martin Donohoe joins the company as Digital Marketing Manager. Martin has a wealth of experience, both technical and commercial, within the digital marketing field and sis appointment underlines Direct GolfUK’s focus on growing sales, with digital marketing being a key sales driver.

With an improved online shopping experience at, new retail sites and the creation of Direct Golf TV, Direct GolfUK continue to expand and improve every area of their business.

“We’re delighted to welcome Richard to his role and Martin to the business. We have aggressive expansion plans for the business and our latest financial results demonstrate that golfers appreciate our mix of World Class customer service, huge stocks, super fast delivery allied with the best prices in theUK. Our aim for 2012 is to continue to expand and grow – with more new store openings, so watch this space” added Managing Director, Neil Bell.

Direct Golf


Images Direct Golf Richard Briggs – Purchasing Manager

Direct Golf Martin Donohoe – Digital Marketing Manager.

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