Titleist, the #1 ball in golf, has announced a key change at the top of its business within the UK Region, welcoming the appointment of Michael Creighton as Titleist Brand Director. Creighton will succeed Matthew Johnson as Titleist Brand Director, having performed the role of Titleist Golf Ball Manager for the past two-and-a-half years. Johnson has now been appointed to the position of Acushnet General Manager – UK Region.
Having first joined the brand as an Area Sales Manager in 2008 from a marketing background, Creighton initially managed a sales territory in the Midlands area for Titleist, before becoming Key Account Manager in 2012. In this role, he was responsible for overseeing many of the UK and Ireland’s largest retail partners, a crucial component of the Titleist business.
In 2016, he reignited his passion for marketing, coming off the road to fulfil the newly-created role of Titleist Golf Ball Category Manager, working tirelessly to construct and implement successful regional strategies for the #1 ball in golf.
Having now been with the company for a decade, Creighton moves to his new position with a wealth of experience and spoke of his pride at taking up his new post.
He said: “It has been hugely rewarding to perform the role of Titleist Golf Ball Manager over the previous two-and-a-half years and it is with great pride that I enter this new chapter of my career with golf’s best-loved brand.
“We are entering an exciting period for the brand and have been buoyed by extremely successful product launches in 2018, including the Titleist AVX golf ball and, more recently, the TS Metals family. I am greatly looking forward to leading the #1 team in golf over the months and years to come.”