Global Edition

New MD for Countax

6.02am 1st February 2011 - People

David Sturges has accepted the role of Managing Director for Oxfordshire based Countax, manufacturer of ride-on mowers, recently purchased by Ariens.

After almost 20 years with Hayter Ltd., David brings a wealth of industry knowledge to his new role.  David commented: “This is a tremendous opportunity, to build on Countax’ great reputation, coupled with Ariens commitment and vision for the future.  I know the team at Countax are very committed, and I look forward to working with them.”

David started his career at Hayter as a Mechanical Design Engineer, was quickly promoted to International Sales Manager, and successfully earned a Master of Business Administration (MBA) degree from Cranfield University. For the last 8 years David has been the Sales and Marketing Director, as part of the executive leadership team, David was responsible for all of Hayter’s sales, marketing and product management activities.

Dan Ariens, CEO for Ariens Company, commented “We are delighted that David has accepted this role, and are confident in his abilities to move Countax forward, and strengthen the brand both in the UK and overseas.  We are building on  Countax’ rich history and great brand by building a culture of continuous improvement and team work  to ensure great quality products and services for our customers world-wide.  We are confident that David fits this culture and will be a successful leader at Countax.”


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