Lyall Jardine has been a PGA professional for over 20 years and has played and taught at the highest levels. Lyall has a phenomenal reputation in the industry and has built up his successful business off of the back of his drive and levels of service.
Lyall’s focus has shifted from coaching in recent years as his retail business has continued to flourish under his stewardship. His flair for buying has seen his retail business grow and become the ‘go to’ store in the area, with customers travelling long distances to shop with him.
The team at Doncaster Golf Range offer the very best in custom fitting experiences with the ability to fit in all weathers thanks to their simulator room and then the driving range for customers to see true ball flight afterwards. The customer centric nature in which Lyall has formed in his team means that all customers receive the very best help and information regarding their purchase. The team want the customer to have what is right for them and not to just sell them any club to make a sale. This sees the customer base very loyal and grateful for the advice they receive.
When Lyall took over the running of Doncaster Golf Range he highlighted areas in which he wanted to improve the customer journey across the site. He added the simulator room for custom fitting and for competitions throughout the winter for his regulars who were unable to access their own courses. This was well received and has been a welcome addition to his business.
The range has always performed well but Lyall wanted to take it to the next level of experience for his customers.
The first thing Lyall did was upgrade his Power Tees on site to the latest version as he sees how much his wide variety of customer base love using them. Having wannabe tour players through to absolute beginners he wanted to ensure everyone benefitted from the best surface to hit from.
Covid 19 then hit the UK in 2020 and everyone was thrown into panic! Wondering what was going to happen, wondering if the business would open again, obviously hit Lyall the same as any retailer. Once Lockdown 1 had passed and the return to golf was strong Lyall set about future-proofing his business.
Ever the pragmatist Lyall looked at all of his options as to how he wanted to shape his business moving forward. Having spent 2020 in and out of lockdowns when 2021 approached Lyall had made his decision to secure the business moving forward and make his range a place that not just golfers but non golfers alike would frequent once there was other options available to the general public.
Lyall said: “I decided to add more Power Tees to my range as I want every bay to have the best possible offering for my customers, the best artificial mats to hit from and the multiple tee heights mean that my social range user and my wannabe tour pro can get everything they need out of one bay. That being Power Tee.”
Lyall has also agreed to install Trackman Range at Doncaster as a further addition in future proofing his business. Lyall added “I had to make a decision on how I wanted my range to look and feel and having the best technology available to my customers was of paramount importance to me! All of my customers know that I put their enjoyment at the forefront of everything me and my team do here for them. Coupling tracking technology with Power Tee was an absolute no brainer for me and I cannot wait for it all to be completed and see the look on my customers faces!”
Lyall said of Power Tee: “The installation was carried out exceptionally professionally as we expected it to be from previous installations, but we have never been so busy as we are now. The team were courteous to our customers and only closed off a few bays at a time to allow us to maximise our earning potential. They reopened the bays as quickly as they could and got customers hitting balls immediately from them. Power Tee as a company have always been great to deal with and always under promise and over deliver as we had our range up and running ahead of schedule.
“With my decision to add extra tech they advised me on how to manage the flow of groups with my bays and had a solution for me for right and left hand golfers. They have helped me through the process and made everything easier.”
Upon becoming a Power Tee Brand Ambassador Lyall said: “When I was asked to become an Ambassador for them, I was a little taken a back, I know I have a good reputation around here but I didn’t think that word had spread so far. I was pleased to be asked as it is a great company that shares so many core values with me and my team here. They always put the customer first! The industry insights, the help and the support I receive from Power Tee is so valuable to me and my business. The Power Tees have been integral to what we are achieving here!”
Matt Foley, MD Golf-Tech Ltd, said of Lyall Jardine becoming brand ambassador: “I have known Lyall for many years now and have always respected him for the way he conducts himself and his business. Lyall is the consummate professional and it is an honour for us to have him as a brand ambassador for Power Tee. To see how he has flourished and the changes he is making makes me very happy indeed, as he is proof that good guys can achieve great things. Having been in store and see Lyall juggle enquiries from all over the country whilst serving 3 customers at the same time and manage to keep everyone happy and satisfied is a joy to watch.
“He has added a great team around him too, Richard Allen is a great coach and an exceptionally busy one at that. Richard has a big following and has worked hard to build his client base up, he has a very calm delivery and his pupils benefit from that. John Bragger a former Ping Tour fitter was also added to the team, this was a great move. John’s fitting technique is second to none and he has a wealth of knowledge to impart on customers.
Lyall is a very welcome addition to our ambassador family!”
To find out how your business would benefit from installing Power Tee like Lyall’s business has, email enquiries@powertee.com or visit www.powertee.com
