Global Edition

Holmes Takes European Role At SkyCaddie

6.39am 26th February 2016 - People

James Holmes
James Holmes

SkyCaddie® has promoted James Holmes to UK & European Sales Manager. An eight-year SkyCaddie veteran, Holmes was previously Internal Sales Manager for SkyCaddie, managing sales in the Midlands and North regions.

He now assumes overall responsibility for sales of all products both domestically and across mainland Europe, including management of SkyCaddie’s network of UK sales agents and European distributors.

James Holmes also assumes brand responsibility for the firm’s SkyCaddie GPS, SkyPro and SkyTrak product lines, and will work closely with SkyCaddie’s European PR & marketing agency Magic Hour Media to maximise brand exposure.

“Since leaving Tour golf in 2008 I have enjoyed helping SkyCaddie to build its business on this side of the Atlantic,” said Holmes. “I truly believe that our commitment to quality, whether as regards mapping a golf course in the correct way, or developing leading-edge technical products which help golfers to shoot lower scores, puts us clearly ahead of any other technology-led firm in the sport worldwide.

“We are constantly innovating, as exemplified by our latest product – the SkyCaddie LINX GT GPS watch, successor to the Gold Award-winning SkyCaddie LINX, which adds Gametracker technology to make it the most complete wrist-mounted information system in golf today.

“I am looking forward to playing a larger role as we grow the brand in Europe, helping more and more golfers discover that there is no substitute for SkyCaddie quality and accuracy.”

For information about SkyCaddie golf GPS devices, the SkyPro personal golf swing analyser, and the SkyTrak personal launch monitor and golf simulator, visit or email


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