Global Edition

Glenbrae Appoints New Brand Director to Drive Knitwear Success

11.38am 7th January 2016 - People

Alan Purdie
Alan Purdie

Glenbrae, the Yorkshire-based manufacturer of quality, hand-finished knitwear, has announced the appointment of a new Brand Director. The business is expanding its team with the addition of Alan Purdie, who joins with extensive experience in the golfing industry. Bringing his expertise from both sporting and management roles, Alan will oversee the delivery of Glenbrae’s message, ensuring the strength and longevity of its sales relationships, particularly in its heritage golf sector.

Over the past year, Glenbrae has opened up its offering to new markets, an expansion that has seen its fine-quality knitwear become well-respected in various corporate, consumer and sports industries. Despite the business’s successful growth, Glenbrae’s roots remain in the golf-wear sector, and Alan’s history as both a professional golfer, and at executive level within several high-profile golf clubs, makes him the ideal candidate to maintain and strengthen Glenbrae’s reputation for innovation in its golfing heartland.

Richard Brown, owner and founder of Glenbrae, said: “I am pleased to welcome Alan to the team. His experience and knowledge of the golf industry will be of immense value to our brand. I am proud of our history and the traditions of our heritage, and upholding our strong reputation in the world of golf remains very important for the business. I am excited to work with Alan, and to see the heights to which his input can take Glenbrae.”

Alan Purdie, speaking in his new role as Brand Director at Glenbrae, said: “Working for such a well-established and respected company is an exciting new chapter in my career.  I am confident of what I can bring to the role, and look forward to building on the strength of the Glenbrae name, especially in the golf industry – a sector of which I have an in-depth understanding, and which forms the legacy of Glenbrae’s work.”

Following the launch of an accessories collection for winter 2015/16, Glenbrae is set to continue to grow in both name and numbers. The business’s innovative techniques and expert technology continue to produce hand-crafted garments that suit every need and style.


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